Just seconds before, the screens were playing their usual ads and displays as unsuspecting pedestrians walked past.
Suddenly, the billboards lit up with a beautiful depiction of the Nativity story, the birth of Jesus.
Although many users shared the clip across social media on Christmas Eve and Christmas Day, the special event actually took place Nov. 27, 2023.
The Church of Jesus Christ of Latter-day Saints was behind the production.“The billboard takeover at Times Square in New York City was part of Light the World, an annual movement to bring people from all over the world together to share the light of Jesus Christ during the Christmas season,” the Mormon church wrote in its YouTube caption.
“The beautiful nativity scene that emerged from the blackout was a tender reminder of the Savior’s birth and why we need His light and love in our lives. ”
The LDS church also talked about its “Giving Machines” in its caption.
“Another part of Light the World is the Giving Machines — vending machines with a twist,” it wrote.
“The Church of Jesus Christ of Latter-day Saints partners each year with global charities and local nonprofits to allow people to donate items to people in need, from a goat for a Syrian refugee to clean water for schools in Africa.
“They have raised more than $22 million since 2017.”
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