In a recent legal development, Frank Siragusa has taken legal action against Taco Bell, accusing the fast-food chain of deceptive advertising practices related to its Mexican Pizza, Veggie Mexican Pizza, Crunchwrap Supreme, Grande Crunchwrap, and Vegan Crunchwrap.
The proposed class action, filed in Brooklyn federal court, alleges that Taco Bell’s advertisements portray these menu items as containing “at least double” the actual amount of beef and bean filling.
Siragusa, a resident of Ridgewood, NY, expressed dissatisfaction when he purchased a Mexican Pizza for $5.49 at a Taco Bell in New York City last September.
He claimed that the product did not match the photo depicted in the chain’s advertising, featuring food brimming with beef, cheese, and colorful vegetables. In contrast, he provided photos of smaller, less vibrant food that other customers had shared online.
The lawsuit contends that Taco Bell’s advertising is “unfair and financially damaging to consumers.”
The plaintiff emphasizes the current economic challenges, including high inflation, rising food prices, and meat costs, particularly affecting lower-income consumers.
The complaint seeks at least $5 million in compensation for Taco Bell customers in New York state who purchased these five items within the last three years.
Importantly, Siragusa is not alleging that the items contain less content than what Taco Bell specifies on its website.
Taco Bell, a subsidiary of Yum Brands, has not yet responded to the lawsuit’s allegations.
This is not the first instance of such legal action being taken against fast-food chains.
Previously, one of Siragusa’s attorneys filed a pending lawsuit in Brooklyn against McDonald’s and Wendy’s, raising similar concerns about the size of their burgers as advertised versus the actual size.
Additionally, another attorney involved in the case, Anthony Russo, initiated a comparable lawsuit against Burger King in Miami over its Whoppers, which reached an impasse during mediation.
Russo stated that Taco Bell’s advertisements do not adequately disclose the weight of the beef or filling, leading customers to make purchases based primarily on the visual representation of the products rather than any weight disclosure, which he believes is common among consumers.
As the legal proceedings unfold, Taco Bell will need to address the allegations and respond to the proposed class action suit in due course.
The outcome of this case could have implications for other fast-food chains facing similar accusations and may spark discussions surrounding advertising practices and consumer protection.
https://thefederalistpapers.org/us/taco-bell-get-hit-class-action-lawsuit-false-advertising-related-crunchwrap-supremes
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