Rumble, which has over 40 million active users, will help Trump's proposed social media platform, TRUTH Social , and its parent company, Trump Media & Technology Group, deliver video content and cloud services.
"As part of our mission, TMTG continues to align with service providers who do not discriminate against political ideology," Trump said in a statement. "Therefore, I have selected the Rumble Cloud to serve as a critical backbone for TMTG infrastructure."
Rumble, which has billed itself as a platform for free speech and is popular with conservatives, is trying to provide a censorship-free experience and compete with YouTube in video content and Amazon Web Services in cloud services.
Its popularity has skyrocketed because it has been used and promoted by prominent conservatives such as Donald Trump Jr. , Florida Gov. Ron DeSantis , and Dan Bongino .
TMTG is expected to provide a conservative, anti-cancel-culture alternative to Big Tech social media platforms, news organizations, and streaming services. However, the details on how and when it plans to do this are unclear.
The company announced earlier this month that congressman Devin Nunes, the top Republican on the House Intelligence Committee, will leave Capitol Hill to become CEO of the new entity in January.
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