How Trump Can Triple His Support Among Black Voters In 2020
In 2016, Donald Trump received a slightly higher share of the black vote than did Mitt Romney in 2012 or John McCain in 2008. But he still received just 8 percent.
Now black support for Trump is in the mid-30s. While a 30 percent approval rating doesn’t necessarily translate into a 30 percent vote-share from black Americans in 2020, 30 percent approval is significant. Even if black support for Trump were in the mid-teens on election day, that could swing states like Michigan, Florida, and even Minnesota solidly into Trump’s camp.
Some of this increased black support is due to a historically low unemployment rate for black Americans, along with hefty income gains for many black Americans, as working-class and blue-collar wages finally begin to outpace managerial wages. Another reason is surely Trump’s criminal justice reform efforts.
Other issues include school choice, which blacks resoundingly support — and likely propelled Florida Gov. Ron DeSantis (R) to victory in 2018, because a group of black mothers swung in his favor.
The Disconnect Between Black America and Democrats
There’s a tremendous chasm between the black American working class and the Democratic Party. On issues such as education and abortion, huge polling gaps emerge between Democratic whites and blacks. Even among Democrats who are politically active, one-thirdof black Democratic primary voters say abortion should be illegal all the time, compared to only 3 percent of white Democratic primary voters.
On economics too, better-off white liberals have little in common with the priorities of many black voters. Most black voters would rather talk about wages, social mobility, and fairness, in stark contrast to those who obsess over pronouns and climate change. And when many Democrats talk economics, they talk about student debt bailouts, which would disproportionately benefit the relatively better-off.
Stating the obvious, a coalition that includes white, left-wing college graduates on one hand — who insanely compare LGBT issues to being black in the South during Jim Crow — and socially conservative, black Christians on the other, is irrational and absurd. Black America suffers terribly when transgender rights are considered the new civil rights, abortion is treated as a sacrament, and gender fluidity is assumed to be more important than jobs and economic mobility.
Overall, only a fifth of black voters (and less than a quarter of Latino voters) describe themselves as very liberal. Half of black American voters say they are moderate or conservative. In the words of one author, “[T]he Democrats have shed working class whites, but black voters, once a tilting force, are becoming the new working-class whites, frustratingly more conservative and less radical than the Left would like.”
Given this, it isn’t good enough for Trump to get 15 percent or even 25 percent of the black vote. He should aim for at least one-third of the black vote in 2020. With such a feat, American politics could truly become post-racial, as both parties would actually compete for black votes. Black America, and all of America, would benefit tremendously.
Why Many Black Americans Approve of Trump
Deeper factors are at play in Trump’s growing black support, beyond a checklist of issues a Republican political consultant would cook up.
Much of Trump’s rising support among black America is due to Trump’s unconventional but foundational conservatism. Trump won by touting the American working class, nationalism, and cultural conservatism. Given that many black Americans are working class, culturally conservative, love their country, and wish to see a politically and economically post-racial America, it makes sense that this foundational platform would jive with working-class voters, white or black.
But black America won’t come over to the GOP unless the conservative party directly addresses issues affecting black communities. We can talk about the minimum wage’s harmful effects on many young black males’ first-job prospects, but that doesn’t address the main problem: After rapid deindustrialization, many men are facing a lack of working-class jobs.
Blacks left the Republican Party mostly during the Great Depression because President Franklin Roosevelt focused on working-class issues and spoke directly to the common man and woman. Any effort to bring black Americans back to the GOP must involve doubling down on Trump’s working-class focus. Trump can accomplish this huge task of bringing black Americans back into the Republican Party in 2020 by running on a “Contract with Black America,” which has three points: the cessation of black pain, black economic equality, and American families first.
The Cessation of Black Pain
Borrowing from Adrian Norman, this point has a rhetorical element. Trump must go into black communities, talk, and listen. He must acknowledge that blacks have received an unfair deal in America for too long, but point out that Democrats’ efforts are only making things worse.
Willis L. Krumholz is a fellow at Defense Priorities. He holds a JD and MBA degree from the University of St. Thomas, and works in the financial services industry. The views expressed are those of the author only. You can follow Willis on Twitter @WillKrumholz.
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